A fresh new look for Blas y Tir!
Next week we’re not only celebrating the launch of our new-season 1kg Blas y Tir Pembrokeshire Earlies in supermarkets throughout Wales, but also the official launch of our new-look Blas y Tir Brand!
Available in all major supermarkets throughout Wales from now until the end of August, iconic Pembrokeshire Earlies will launch the newly designed packaging with the rest of the brand following suit over the coming months.
Moving away from the previous black design featuring a bowl of Pembrokeshire Earlies, the new design sees the Pembrokeshire landscape take centre stage, featuring a hand-drawn artists’ impression of the Pembrokeshire coastline, as seen from one of the Pembrokeshire Earlies fields. “The new packaging is very nostalgic, but also brings a fresh, modern look to the brand, whilst still being decidedly Welsh!” explains Megan Tye, Marketing Manager at Puffin Produce.
“This new design really focuses on what makes Blas y Tir produce truly great; Welsh produce grown and packed in Wales for Welsh customers. Our farmers own our business and have been growing Pembrokeshire Earlies for generations.
We hope that this brand refresh will continue to enable our brand to grow, as the next generation of Welsh farmers continue grow Welsh produce for Wales.”
Support for Pembrokeshire Earlies will take the form of the Blas y Tir summer campaign “#itsnevertooearly… to try Pembrokeshire Earlies”, which will see support through the line for the product, including; point of sale, advertising, press coverage and attendance at shows and events.
Our award-winning Pembrokeshire Earlies will be the first product to be launched in the new packaging design, with all other products changing into the new packaging throughout the summer.