Sustainable Farming Deal with Aldi for Bumper Crop of King Edwards!

A bumper crop of King Edward potatoes this season has lead to a deal between Puffin Produce and Aldi being made, which sees almost 700,000 King Edward potatoes making their way into Aldi stores throughout Wales.

Aldi, the UK’s lowest-priced supermarket, will move the stock into its Welsh regional distribution centres and be selling the additional Welsh King Edward Potatoes at £1.39 per kilo in order to increase volume sales and reduce food waste.

Huw Thomas, Managing Director here at Puffin Produce, said: “It’s fantastic to work in partnership with Aldi to make the most of this opportunity.

It demonstrates the benefit of a truly integrated and sustainable supply chain, which can help farmers sell their excess stocks and at the same time present our Welsh customers with a top-quality product.”

Building sustainable relationships with our growers and our retail partners is an important part of our Puffin Produce values, and it is only by being aware of the environment at every level of the supply chain that we can react quickly and turn potential risks into opportunities.

Richard Smith, Produce Buying Director at Aldi added: “We are always looking for opportunities to support our growing partners and help them shift surplus stock and tackle food waste. Reducing waste across the UK is a fundamental commitment for us.”

Puffin Produce has worked with Aldi since July 2017, when it began offering Welsh-grown potatoes throughout the country. The supermarket’s potato sales in Wales increased by a third in the first six months of the relationship.

Working alongside Aldi and other retailers we are also part of the Courtauld Commitment, working to reduce food waste within the food industry by 20% by 2020.